About me

Coaching and consulting organizations and teams in dynamic phases like scaling, change or innovation to a better, sustainable and healthy delivery.

  • Deep understanding of digital products and distruptive business models.
  • Holistic and hypothesis-based Product Management by looking at the right metrics.
  • Supporting teams, individuals and business units on their way to an agile mindset and work practices like Scrum and Kanban with a systemic and solution-focussed approach.

I work and lead based on the values focus, collaboration, transparency, respect and courage. Leadership means enabling spaces where motivated individuals and teams can collaborate and create value, driven by a vision.

Community work like barcamps, learning circles, community of practices and supervision are an integral part of my professional life.


Experience and clients across multiple domains in international companies. Expert knowledge in eCommerce, platforms and classified, solid knowledge in cybersecurity and eHealth. Multiple customer groups: B2C, B2B, C2B. Strong in explore and scaling business phase.


  • Leading product at Lieferando (2011-2013), Flaconi (2014-2015) and Curalie (since 2021).

  • Product Management / Product Ownership / Product team lead roles at TopTarif, aladoo.de, nu3.de, mobile.de and others.

  • Consulting and training at Leanovate (2017-2020) in Product Management, Agile/Scrum/Kanban and team development with clients at eBay Classifieds Group, DCSO, myToys/Otto Group and many others.

  • Head of Coaching & Consulting - leading a team of Agile and Organizational Coaches, Product Consultants and Dev Coaches at Leanovate (2019-2020).


Trained Systemic Business Coach (University of Applied Science Wismar 2019, International Coach Federation 2020) and as part of my ongoing professional development certified by Scrum Alliance, Kanban University, Scrum.org, ICAgile and others.

Member of Scrum Alliance and Scrum Alliance DACH e.V., International Coach Federation and Intrinsify Network. I’m part of the organizing team of Agile Camp Berlin and a mentor at MentorMe.

Background in Philosophy, Political Science and Economics (University of Heidelberg). Trained Software Product Manager (University of Alberta 2017). Currently attending a post-grad Master’s programme in Systemic Consulting (Technische Universität Kaiserslautern).

Martin Stahl
Martin Stahl
Head of Product

Digital Product Manager and Product Lead in Startups for over a decade. Now Coaching, Training and Consulting for Digital Product Management.